First came the burning of the Library of Alexandria. Then came the news Snapchat is constructing a paywall around Memories.

The company announced last week that it’s capping users free Memories storage at 5GB. Those who have spent the better part of a decade cultivating massive personal archives on the app will now be forced to either export those Memories or sign up for one of Snapchat’s new Memories Storage plans in order to preserve them.

The promise of free unlimited storage has been a big part of Snapchat’s identity. For many, it has long served as something of a time capsule, where users could store and revisit old Snaps long after they expired from the app’s ephemeral main feed.

In the US, storage plan costs will be $1.99 a month for 100GB of storage, 250GB with a Snapchat+ subsc

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