Ear-splitting ads on Netflix and Hulu are no more—at least if you live in California.
California Gov. Gavin Newsom signed a bill on Monday that requires streaming services to prevent commercials from cranking the volume when they think the viewer might have popped into the next room for a snack.
Unlike many pieces of legislation, California SB 576 is short and sweet. Starting next July, any streamer that serves video to California residents “shall not transmit the audio of commercial advertisements louder than the video content the advertisements accompany.” The bill cites a federal version of the law designed for traditional broadcast TV, extending the rules to the newer medium.
“We heard Californians loud and clear, and what’s clear is that they don’t want commercials at a volume any