LeBron James stirred up plenty of speculation when he announced he was going to be making the “ decisions of all decisions. ”

He’s not retiring, though. It was an ad for a new partnership.

“This fall, I’m going to be taking my talents to Hennessy V.S.O.P.,” James said in the video posted to X by Hennessy .

Hennessy is partnering with James to release a limited-edition bottle that will feature the four-time NBA champion’s name on the label and features a photo of James in which he appears to be gesturing putting a crown on his head.

The Los Angeles Lakers star forward mirrored what he said in 2010 when he announced he was leaving the Cleveland Cavaliers for the Miami Heat.

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and h

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