Taylor Swift’s fans are used to scouring her videos and social media posts for hidden messages about her albums.

But after the release of “The Life of a Showgirl,” some Swifties have said their hunt for clues led them down a rabbit hole of speculation around whether artificial intelligence was used in a series of promotional videos for the album.

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The 12 videos were part of a promotional scavenger hunt released by Google, which sent fans on a search for 12 orange doors hidden across 12 cities (for her 12th album) around the world. On each of the doors was a QR code revealing video clues to the puzzle, which pieced together a phrase that fans needed to search through Google. The hunt ultimately led to the lyric video for the album’s openin

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