Investor’s Edge: Amazon has become more than a giant in e

“There’s no bad time to innovate.” — Jeff Bezos

In 1994, Jeff Bezos founded Amazon.com out of his garage as a simple online bookstore. Over the last 30+ years, no company has reshaped our economy like Amazon has, and very few stocks have generated as powerful returns as Amazon. In fact, since its inception as a publicly traded entity, Amazon has returned a mind-blowing nearly 250,000%, making it obviously one of the ultimate investments of our generation.

I recommended Amazon shares in this column in April 2016. Since then, the stock has almost doubled the return of the Dow Jones Industrial Average and handily beat the S&P 500 Index.

Today, almost 10 years later, Amazon is the largest e-commerce retailer in the world, with an estimated over 310 million active global users. It’s a compa