Below, Nick Foster shares five key insights from his new book, Could Should Might Don’t: How We Think About the Future.

Nick has spent the last 25 years working within companies at the very forefront of emerging technology, from Apple and Sony to Nokia and Dyson. Most recently, he was head of design at Google X. He has established himself as a leading figure in the field of Futures Design. In 2021, he was awarded the title Royal Designer for Industry, the highest accolade for a British designer.

What’s the big idea?

We need to have a conversation about the future, but not the kind you’d expect. Humans have already talked at length about what the future may or may not hold. What we rarely discuss, and need to start addressing, is how we think about the future. By understanding the ways i

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