In the early 2010s, when Italian filmmaker and entrepreneur Piero Costantini studied the state of the industry, he saw a looming threat on the horizon. Film production was increasingly shifting from analog to digital, and Costantini — who specialized in post-production — recognized that the industry simply wasn’t equipped to manage the massive amounts of data being uploaded into the cloud.

“There was a problem of storage,” Costantini tells Variety . “There were no services to handle such a big amount of data at that time.”

Throughout his years working in post-production, Costantini had accumulated more and more hard drives, which had begun to clutter his bookshelves and gather dust in his basement. Files were easily lost or corrupted. Chaos reigned.

As the digital transformation gathe

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