Your grocery store fits will no longer be a shameful secret, thanks to this unlikely new pairing. In the first collaboration of its kind, Lululemon and Erewhon are partnering on a fresh capsule that combines both brands’ commitment to well-being and community. Wholesome, clean and obviously aesthetic, this is the perfect fit for your next smoothie run.
With the organic essentials store frequented by celebrities like Emma Chamberlain , who swears by its salads, the shop has become a brand in its own right, and it’s about time it dropped a clothing collab. Exploring what it means to feel good both inside and out, the collection is a seamless blend of Lululemon’s technical expertise and Erewhon’s color and design cues. The result is everyday essentials in high-performance fabrics for t