Lucky Blue Smith Stars in Burberry's New Outerwear Campaign

Burberry is back with a new campaign, this time evolving its outerwear offering with some of the world’s biggest names. Tapping up the likes of Olivia Colman, Lucky Blue Smith and Amelia Gray , the new campaign lands through four short films, directed by John Madden.

Leaning into the brand’s rich history and years of heritage, the campaign showcases classic Burberry outerwear styles, through the lens of London locals. Documenting the adventures of “first-time tourists exploring London,” the films position Colman as a variety of different locals, embodying characters like cricket enthusiasts and chip shop employees.

“Each film celebrates just a few of the many characters you’ll encounter in London,” says Daniel Lee, Chief Creative Officer at Burberry, in a press release. Alongside Co