When Junia Lin Jonsdottir went to college at the University of St Andrews in Scotland, she was determined to get a “real job.” Naturally, that meant studying politics, economics, or international relations But when her twin sister, Laufey, began exploring her music career, she needed help building a visual style. Laufey turned to Junia: “What kind of clothing would you see me in?” she asked. After all, as Junia says, “I’ve always understood vibes.” At first, it seemed like a casual creative outlet. “It truly felt like playing dolls with my sister,” Junia explains.

But what started as a favor for her sister led to a full-fledged role as Laufey’s creative director and “vibe police.” If you’re familiar with “Laufeycore,” with its delicate legwear, Mary Janes, and scattering of bows, you’re s

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