By Sandeep Kuriakose & R Chandra Mouli, respectively, founder, BPRISE, a programmatic buying and real-time bidding platform, and advisor to martech and ad tech firms

In a scene from The Wizard of Oz, Glinda asks Dorothy: “Are you a good witch, or a bad witch?” Swap “witch” for “bot” and the question writes itself. Or let’s take a Kollywood example: In the film Nayakan, a child asks Kamal Hassan playing the title role of don Velu Nayakkar: “Are you a good person or a bad person?”

Likewise, the question we need to ask in the digital world: Is it a good bot or a bad bot? Strange but true, just as in humans the complexities of good and evil are embedded in every bot, which by design mimic humans.

Bot, short for robot, emerged with the development of software programmes designed to perform

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