Key Takeaways
Domino’s Pizza just rebranded for the first time in more than a decade.
The pizza chain is the largest in the world in number of locations and total sales revenue.
Country star Shaboozey is the new voice behind the pizza maker’s first-ever jingle.
Domino’s Pizza rebranded on Wednesday for the first time in 13 years.
The pizza chain’s refreshed look includes a new logo, pizza boxes, and “more youthful team member gear,” according to a press release . Indoor signage and menus will also reflect the new designs.
Kate Trumbull, Domino’s chief marketing officer, told CNN that the refresh was partially about keeping up with social media tastes and trends.
“It used to be that you could run a 30-second ad in primetime and that would be kind of all you needed to do,” Trumbul