Key Takeaways

AR packaging is a cost-effective, measurable and accessible way for small brands to win attention. It delivers far longer engagement than traditional ads and can be built with simple videos and graphics.

Food and beverage brands are especially well-suited to AR because short stories, recipes and rituals translate easily into quick, useful interactions at the shelf or in the kitchen.

Start small, measure and scale. Launch AR on a few products, track clear success metrics and update content regularly.

Entrepreneurs in the food and beverage industry are in a good place right now. Seven billion smartphones are already in people’s hands, and every can or bottle already carries a small piece of “media space” — the package itself.

The global augmented-reality (AR) packaging

See Full Page