Aramis , Estée Lauder’s first men’s fragrance offering, was introduced in 1963. It was an iconic representation of masculinity and sophistication through a prestigious men’s scent. Today, Aramis is being redefined for a new generation through the launch of Intuition — the newest fragrance in the heritage line. This relaunch was introduced alongside basketball Hall of Famer, fashion icon and philanthropist Dwyane Wade as its global ambassador, bringing his legendary presence and style to the fragrance’s debut.

Spotlighting Intuition’s newfound influence, we tapped founder and creative Saeed Ferguson to host the newest edition of Street Scents. Ferguson took to the streets of New York City with Intuition samples in hand to ask strangers about what notes they recognized, how they would styl

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