Sora 2 has quickly become the biggest AI video generator in the world. But to get there, OpenAI made a controversial choice, allowing users to make videos of real people and in the style of real creators' work.

This is a decision that OpenAI is now looking to rollback, or at least change slightly — allowing creators to opt out of their work being used.

“We have been learning quickly from how people are using Sora and taking feedback from users, rightsholders, and other interested groups. We of course spent a lot of time discussing this before launch, but now that we have a product out we can do more than just theorize,” Sam Altman, CEO of OpenAI, stated on his personal blog.

“First, we will give rightsholders more granular control over generation of characters, similar to the opt-in mod

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