Google on Thursday launched a comprehensive AI platform for businesses called Gemini Enterprise, the latest effort by the Alphabet-owned company to compete with Anthropic and OpenAI in the fast-growing market for workplace AI tools.

As part of the launch, Google announced several new Gemini Enterprise customers, including the software design firm Figma; the buy-now-pay-later company Klarna; the foodservice distributor Gordon Foods; Australian retail bank Macquarie Bank; and Virgin Voyages, a cruise line that has deployed more than 50 specialized AI agents that can autonomously perform tasks on Gemini Enterprise.

Gemini Enterprise builds on previous iterations of the company’s efforts to bring AI capabilities to businesses. But Google says this shouldn’t be mistaken as a mere rebranding,

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