Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Alex Schultz, chief marketing officer and VP of analytics at Meta, about the state of digital marketing and his groundbreaking new book.

As Jenny’s first-ever repeat guest, Alex brings battle-tested insights from his 18-year tenure at Meta, where he’s been at the forefront of digital marketing’s complete transformation, and a first look at his new book, Click Here: The Art and Science of Digital Marketing and Advertising .

He reveals his motivation for writing the definitive guide to online marketing, filling a critical gap left by classic texts like Claude Hopkins’ Scientific Advertising. Alex argues that while technology evolves at breakneck speed, the core principles that drive marketing succe

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