Roku City is now a little emptier, with Paramount naming Jay Askinasi, Roku’s ad sales leader, as CRO.

Today, Paramount, a Skydance Corporation, announced that Askinasi will take on the newly-created chief revenue officer role, leading the company’s monetization strategy and strengthening its position as a “next-generation media company.” He is the latest member of CEO David Ellison’s exec leadership team and starts Nov. 3.

Askinasi will lead the company’s advertising sales team, partnering with product teams, leveraging data-driven insights, cultivating ecosystem partnerships, and driving a unified advertising platform, according to Paramount.

Despite Askinasi leading the company’s ad sales team, ADWEEK has learned that John Halley, president of Paramount Advertising , will stay in

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