MrBeast and TelevisaUnivision are scoring partnership goals.

Today, MrBeast and Spanish-language media company TelevisaUnivision announced they’re teaming up for a new initiative called the “Road to Beast Cup.”

Beau Avril, svp, global head of media and brand partnerships, for MrBeast, and Tim Natividad, TelevisaUnivision’s ad sales chief, first shared the news during an ADWEEK House panel moderated by ADWEEK CEO Will Lee.

With the 2026 FIFA World Cup on the horizon, the Road to Beast Cup initiative serves as a complement to the 2026 summer of soccer, showcasing top global creators teaming up with soccer legends for a 1v1 Creator Cup at Estadio Azteca in Mexico City.

The companies said that the creators and legends will go head-to-head, competing for a “major contribution” to build socc

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