Following in the footsteps of Dove, Aerie just became the latest brand to reject AI in its ads.

A few other things falling out of favor among brands: wellness culture (Asics), driving your own car in the suburbs (Uber), and pretending you didn’t accidentally get embroiled in a $20 million scandal (McDonald’s).

Keep reading to discover more of the week’s best campaigns.

Aerie | “100% Aerie Real”

Aerie took a stand against AI in its advertising, pledging never to use the technology to create images of people or bodies in its campaigns.

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