Following in the footsteps of Dove, Aerie just became the latest brand to reject AI in its ads.
A few other things falling out of favor among brands: wellness culture (Asics), driving your own car in the suburbs (Uber), and pretending you didn’t accidentally get embroiled in a $20 million scandal (McDonald’s).
Keep reading to discover more of the week’s best campaigns.
Aerie | “100% Aerie Real”
Aerie took a stand against AI in its advertising, pledging never to use the technology to create images of people or bodies in its campaigns.