This post was created in partnership with Mirakl Ads

As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver ads that feel less like interruptions and more like relevant extensions of the shopping journey.

During an ADWEEK House Advertising HQ fireside chat, retail media took the spotlight as ADWEEK chief content officer Zoë Ruderman sat down with Anne Hallock, Mirakl Ads’ VP of sales, Americas, to unpack how the latest commerce-first ad technology is reshaping shopper experiences, brand budgets, and profitability.

Building commerce-specific ad experiences

The conversation opened with an honest look at the disconnect shoppers often experience between the sites they browse and the ads they

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