This post was created in partnership with Chase Media Solutions

Key takeaways

Building brand trust starts inside with a consistent mission and company culture.

Rebuilding trust after a misstep is the ultimate test of a brand.

Brands must build direct relationships to navigate AI disruption.

Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are granting their loyalty to companies that prove their reliability, transparency, and commitment to doing the right thing.

During an ADWEEK House Advertising HQ Group Chat, co-hosted with Chase Media Solutions, a panel of marketing leaders explored the modern architecture of trust—how to build it from the inside out, defend it against modern threats, and evolve it for the future.

(L-R) Audible’s Jes

See Full Page