This post was created in partnership with Fetch

Key takeaways

In the age of AI, personalization and tailored messaging have become table stakes.

To keep pace with culture, marketers and advertisers must rethink their workflow.

Brands shouldn’t expect loyalty from customers if they don’t practice it themselves.

Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay nimble. The end result: greater performance at checkout.

During an ADWEEK House Advertising HQ Group Chat, co-hosted with Fetch, industry leaders dug into the shift from impressions to outcomes, how customization and incentives can fuel loyalty, and the internal operating changes needed to act on insights in real time.

(L-R) Chobani’s Wilma Fag

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