Adweek
This post was created in partnership with Screenvision Media
Key takeaways
It’s still possible for brands to break through in an increasingly fractured media environment.
Consumers inundated by AI are craving authenticity and real human moments.
Focused and niche immersive and in-person experiences are a great way to get attention from distracted consumers.
Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally relevant, and show up for audiences in meaningful ways.
During an ADWEEK House Advertising HQ Group Chat co-hosted with Screenvision Media, industry leaders discussed how brands are breaking through and building lasting connections with audiences through immersive environments, high-impact
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