Perplexity has paused accepting new advertisers as it rethinks how ads fit into its AI search experience, signaling a change in its monetization push.

At Advertising Week in New York City, Jessica Chan, head of publisher partnerships at Perplexity, said that the company is not “taking any new advertisers,” and that ads aren’t currently on the roadmap for Perplexity’s AI browser, Comet.

The move comes after the August departure of ad sales head Taz Patel, signaling a shift from Perplexity’s previous plan to scale its ad business beyond the U.S. In December, Perplexity added The Independent, LA Times, and Blavity to its Perplexity’s Publisher Program that pays publishers when content appears next to ads. At the time, Chan cited international partnerships as key to Perplexity’s growth

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