ROCHESTER, N.Y. (WROC) — Kodak, the famous Rochester camera company, is starting a new partnership with the USA Bobsled/Skeleton (USABS) team.

Phil Saunders, a RIT graduate and CEO of Saunders Management, is the new sponsor of the USABS. He is personally funding a state-of-the-art four-man bobsled, and "in a unique gesture," he is giving the advertising rights to Kodak.

On October 9, Kodak unveiled the newly acquired bobsled at a news conference. The sled is black with a Kodak logo right in the front, between Acura and USA.

“I think it’s important to support our U.S. athletes. Kodak is an iconic American company with a rich history of supporting USA teams, which makes this a perfect fit,” Saunders said. “I’m proud to make this investment and look forward to seeing our team on the podium

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