Dr. Satwant Singh Rissam

The rise of the digital world has given birth to digital creators—individuals who produce content for platforms such as YouTube, TikTok, Instagram, and others. These digital creators in India have transformed media, culture, and communication in our lives. While they have opened new avenues for creativity and entrepreneurship, their influence also brings significant drawbacks. This, in turn, has reduced public trust in digital systems, especially as a mode of communication, because the negative effects of digital creators are becoming increasingly clear. Their work is impacting mental health, contributing to societal polarization, and spreading misinformation, often in pursuit of monetization in the rapidly growing digital ecosystem. Moreover, the unregulated natu

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