Asian e-commerce giant Shein's decision to set up shop in a historic Parisian department store has ruffled feathers in the fashion capital.

Anger has been boiling since Shein announced last week that it would open its first permanent physical store in November at BHV Marais, an iconic building that has stood across from Paris City Hall since 1856.

The move prompted some French brands to announce they would leave BHV Marais, but the department store had already been losing tenants over late payments.

Aime cosmetics line co-founder Mathilde Lacombe, whose brand was among those that decided to leave following Shein's announcement, said she was "deeply shocked" by the deal.

BHV trade unions also led calls on Friday for strike action to protest Shein's arrival, warning of a "short-term thre

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