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Bradley Whitford stars in a new Gushers short film, which parodies the brand's '90s ads

Titled FruitHead , the project offers a haunted backstory to the original commercials

The Diplomat actor jokes with PEOPLE that "we're just trying to traumatize" a new generation

After 30 years, Gushers is bringing back its iconic '90s commercials — but with a haunted twist.

For many kids who grew up glued to the TV during that decade, Gushers was a familiar fixture with its spots featuring a group of kids biting into the snack before their head morphed into the shape of the fruit flavor of the piece of candy they were eating.

Other versions of the ads showed kids' faces getting stretched out as the Gusher exploded with taste in the mouth.

Now, a new short film directed by Mike

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