At this year’s New York Comic Con, DC Comics president and publisher Jim Lee made a striking announcement: that the company will “not support AI-generated storytelling or artwork.”

“Not now, not ever, as long as [SVP, general manager] Anne DePies and I are in charge,” he added, as quoted by The Verge.

“People have an instinctive reaction to what feels authentic,” he added. “We recoil from what feels fake. That’s why human creativity matters.”

“AI doesn’t dream,” Lee argued. “It doesn’t feel. It doesn’t make art. It aggregates it.”

It’s a refreshing sentiment, considering the Hollywood studio execs who have welcomed the controversial tech with open arms. While early attempts to harness the power of generative AI have turned out to be a headache in practice, studios and investors alike a

See Full Page