Not content with his radical option for the College Football Playoff format or alternative calendar for the transfer portal, Big Ten commissioner Tony Petitti’s latest proposal takes aim at the foundation of major college sports.

Presumably, that’s not his intent. But make no mistake: If the Big Ten accepts at least $2 billion in private capital, creates a commercial arm, locks down its grant-of-rights for 20 years and implements a tiered revenue distribution structure, the whole shebang will change — and not incrementally.

The order-of-magnitude impact would resonate throughout Petitti’s sprawling conference, careen across the SEC, ACC and Big 12, whack the Group of Five leagues and ripple through the entirety of Division I.

Some changes might be helpful for the industry writ large. Ma

See Full Page