It’s that time of year again, one many Disney parkgoers dread: the annual ticket price hike. On Wednesday morning, Disney announced its latest round of increases for both Disneyland and Disney World. But this year, the news came paired with limited-time discounts.

Why the price hike?

The company pointed to high demand during peak times like Christmas and New Year’s as a driving factor behind the increases.

A single-day ticket on the most popular days now reaches $199 at Disneyland Resort in California, the highest regular price to date, according to CBS News .

In Florida, Magic Kingdom tickets will now cost $209 plus tax on the busiest days — the first time prices have crossed the $200 mark, CNN reported.

Despite the rising prices, Disney says its goal hasn’t changed.

“Disney Par

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