The NFL’s struggling Pro Bowl Games will move to the annual Super Bowl’s host market, including this season’s Super Bowl LX on Feb. 8 in the San Francisco Bay Area, Sports Business Journal reported on Thursday.

The traditional tackle football game was replaced with a skills challenge and flag football contest in 2023 after years of dwindling interest from players and fans — reflected in record-low ratings in 2025, according to the report.

Though basic details have not been determined, per the report, the league hopes tying the all-star exhibition to the growing Super Bowl week of activities — perhaps as a made-for-TV production rather than a live event — will generate greater interest and participation.

The NFL responded to Sports Business Journal with statement confirming talks with ES

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