The first new digital billboard is finally live in downtown San Jose in front of the Center for the Performing Arts. And — depending who you ask — that either means the future has arrived or it’s the end of the world as we know it.

One thing is for sure, the curved electronic sign on the corner of Almaden Boulevard and Park Avenue is big, bold and sure to stir up controversy now that it’s no longer an abstract notion. A second billboard is under construction on the San Carlos Street/Park Avenue corner of the theater venue.

Back in February, the city council approved leasing those digital billboards to Orange Barrel Media as well as others at the McEnery Convention Center and parking garages at Market and San Pedro street and Second and San Carlos streets. That was despite years of vocal

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