Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, enabling more creators and viewers to connect across languages on Instagram and Facebook. The update follows the feature’s initial rollout in August, which supported English and Spanish.
The feature is designed to automatically translate a creator’s voice and captions in Reels into other languages, complete with lip-syncing to match speech. With Hindi and Portuguese support, Meta aims to strengthen its global presence by catering to two of its largest creator markets, India and Brazil. Advertisement
“We believe there are lots of amazing creators out there who have potential audiences who don’t necessarily speak the same language,” said Instagram head Adam Mosseri in a post on Instagram. “And