bigbasket, a TATA Enterprise, has taken a major step toward redefining digital grocery shopping by enabling customers to browse, select, and pay for groceries directly within ChatGPT using UPI. The feature allows users to complete their entire purchase — from discovery to payment — without leaving the chatbot interface, making bigbasket one of the first platforms in India to join this pilot program.

The integration is part of OpenAI’s collaboration with the National Payments Corporation of India (NPCI) and Razorpay, allowing secure UPI transactions through conversational AI. Shoppers can now search for items, receive smart product suggestions, and check out — all in a natural chat flow — marking a new era in frictionless, AI-powered commerce.

Preeti Jain, head of product & design, bigbas

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