Steve Madden has appointed Shanaya Kapoor as its brand ambassador in India, reinforcing the brand’s commitment to the Indian market and its expressive design philosophy.

The collaboration is founded on a shared ethos of self-expression and confident style. Kapoor’s personal aesthetic, which seamlessly blends contemporary trends with a distinctive, relatable edge, mirrors Steve Madden’s core mission: to create statement-making pieces that feel both aspirational and wearable. In her role, Kapoor will be the face of the brand’s key campaigns, starting with the upcoming Autumn Winter ‘25 and Spring Summer ‘26 collections.

Her authentic style and connection with a new generation of Indian consumers perfectly embody the spirit of the brand. This partnership is a significant step in the brand

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