This comes as part of a partnership by OpenAI with National Payments Corporation of India (NPCI) and fintech firm Razorpay, which enables UPI payments directly through the AI chatbot. Through this integration, customers can now search for grocery items, receive intelligent product suggestions, and complete their purchases from bigbasket without leaving the chat. The experience is designed to make everyday grocery shopping intuitive, frictionless, and accessible, all within a natural conversation flow powered by AI.

Preeti Jain, Head of Product & Design, bigbasket said, “At bigbasket, innovation is at the core of everything we do. Integrating our shopping experience with ChatGPT and UPI payments marks a pivotal moment in the evolution of digital commerce in India. We are empowering custom

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