MILAN — Italy-based Brandart is in the midst of a transformation. The Lombardy-based firm, known around the fashion world as a leader in premium packaging , now aims to become a global one-stop platform that integrates creativity and innovation into visual merchandising and elaborate retail event displays around the world.

On Friday, its chief executive officer Massimo Paloni told WWD that Brandart has acquired Terotecna, an Apulia-based lighting scenography firm known for infusing its expertise into fashion events like the monumental Dior Cruise 2021 show that unfolded in the southern Italian town of Lecce. Financial details of the acquisition were not disclosed.

“The [Terotecna] factory is fully dedicated to this kind of production: the facility is highly technological, with pri

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