When Lee Corso returned to Bloomington for the first time as ESPN "College GameDay" analyst and extraordinary picker, he didn't have a famed mascot headgear to wear.

That changed this Indiana football season as the athletic department debuted Hoosier the Bison at the season's first game. Sure, it was a little too late for another extraordinary Corso moment after he retired following this season's first week.

But this is the moment Hoosier was revived for: increased brand awareness with a captive TV audience with ESPN's college football pregame show. It's all made possible by Curt Cignetti 's program starting 5-0 and elevating its rank to No. 7 for a showdown at 3:30 p.m. Saturday at No. 2 Oregon. Despite the game being broadcast on CBS, ESPN deemed it a game worthy of its trave

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