The theme: “The Echoes of Wisdom of Our Elders.”

The event: The 28 th annual Puerto Rican Day parade in Palm Bay, hosted by United Third Bridge. A crowd-pleasing event, the parade and related festival never fail to bring miles of smiles as culture, music and community meld in a festive celebration.

The result: Joy and pride on full, happy display in this Photo of the Week by FLORIDA TODAY photographer Tim Shortt.

In this vivid, color-splashed shot, United Third Bridge’s “Godmother of the Year” Ada Garcia rides in a spot of honor in a red convertible. Alongside the car, a flag-waving parade participant flashes a pretty-as-a-picture grin.

“I love the vibrant color and joy of this moment,” said Shortt, who has taken photographs at almost every one of the UTB parades since their incept

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