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Canadian winemakers have joined forces with Come Over October, a community-driven movement that asks consumers to meet and share a glass of wine with someone this month.

The campaign , which launched in Napa Valley last year to protect wine’s image as a hospitable beverage and a potential means to reduce social isolation by promoting communal activities, is expanding across Canada with the support of Wine Growers Canada.

“Canadian wine has a unique power to bring people together,” president and CEO of Wine Growers Canada Dan Paszkowski said in a statement. The organization represents wineries which are responsible for more 90 per cent of all wine produced in Canada.

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