UT fans are riding high after Saturday's win. The Texas Longhorns dominated, taking home a 17-point victory over the Oklahoma Sooners.
All across the Dallas-Fort Worth area, it was a sea of burnt orange and crimson.
"It is a big thing. It's massive. Huge. It's fun."
Hotels packed, economy gets boost
The Dallas Sports Commission reports hotel occupancy rates were upwards of 90%, with the weekend's estimated economic impact just shy of $47 million.
"I mean, it's busy, it's chaotic… People travel, like I did many moons ago before I lived here," said Ashely Roberts, a UT fan.
Fans bring energy to fairgrounds
The Red River Rivalry brought a day full of friendly competition.
"We're going to dominate at the end of the second. I think OU is going to win. I'm going to say, 24 to 3," sa