Many industry executives look back at the $1 billion copyright infringement lawsuit brought by Paramount (then Viacom) against YouTube in 2007 as a signpost of an era when linear broadcasters and online video platforms just couldn’t play nice, let alone share the same space.

Paramount had accused the online video platform of illegally streaming its shows, and it took seven years and millions of dollars in legal fees before a settlement was reached. Public discourse between U.S. studios and tech giants then became more collegial but discontent remained. Behind closed doors, network execs cursed the growing power, and seeming lack of accountability, of streamers, while many of those at Netflix , YouTube, Prime Video and their kin still saw their linear counterparts as dinosaurs nearing

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