Make no mistake that Chemena Kamali is the best candidate as Chloé’s creative director. After all, upon the German designer succeeding Gabriela Hearst as the creative force behind the French fashion house (founded by Gaby Aghion in 1952) in 2023, Kamali has bestowed upon the label a new lease of life. From a triumphant debut collection to campaigns starring the likes of Rianne van Rompaey and Claudia Schiffer – we’re obsessed with all things Chloé again. The release of the 2025 Chloé handbag advertising campaign, Kamali endorses Kendall Jenner, Prinnie Scott, Aimee Lou Wood, Anna Tanaka, and Jacqui Hooper as the faces and embodiment of the iconic Paddington bag. The cast pose for Kamali favourite David Sims, each captured in the studio and toting an array of variations of the bag,

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