Jean Wang, a Boston-based fashion blogger, was so excited when her daughter said she wanted to dress up as Rumi, the purple-haired protagonist of the Netflix blockbuster “KPop Demon Hunters,” that she decided to go all out with a DIY costume.

Wang and her daughter Nori, 7, said they feel proud that such a popular costume -- “ KPop Demon Hunters” looks are already a top pick this year -- is rooted in Asian culture.

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“I remember, growing up, the struggle at Halloween to find a costume that felt ‘me,’” Wang said. “It’s definitely refreshing and exciting to see the ‘it’ costume of the year, for people of all backgrounds, being a female Asian character.”

Due to the film’s late summer release, big retailers have scramb

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