Spain has figured out how to turn its creative talent into serious global business. In a joint presentation at Mipcom , leading entertainment research company Parrot Analytics and Spanish Trade & Investment entity ICEX , revealed new data that shows the Southern European country as one of the most efficient and reliable sources of hit content in the world.

Spurred by generous federal and regional incentives, production has boomed in Spain, with more shows increasing in terms of both quality and volume. The Spanish government’s active investment in the TV and film industry has bolstered local creators and also attracted foreign productions to shoot in Spain. A growing number of Latin American producers are also setting up outposts in Madrid in a bid to tap the country’s incentives, c

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