Former Apple CEO John Sculley said tech companies making great strides in AI have upset the apple cart for the Cupertino, Calif.-based giant.

Speaking to Fortune ‘s Diane Brady at the Zeta Live conference in New York on Thursday, he warned Apple was facing its “first real competitor” in “many decades” in OpenAI.

“AI has not been a particular strength for them,” Sculley said of Apple.

Wall Street has mounted pressure on Apple as it struggles to make the same inroads in AI as its Magnificent Seven and private company counterparts. Last decade, Apple appeared to make savvy moves in building momentum in AI, launching Siri in 2011 and poaching John Giannandrea from Google in 2018 to be its head of AI.

But the company was caught flat-footed after OpenAI’s release of ChatGPT in

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