Hero MotoCorp , the world’s largest two-wheeler manufacturer, has officially entered the Italian market through a distribution partnership with Pelpi International. The move marks the company’s expansion into its 49th international market.
The partnership will see Pelpi International — one of Italy’s leading two-wheeler distributors — manage the sales, service, and spare parts network for Hero MotoCorp across the country. Initially, Hero’s products will be available through 36 dealerships in key cities, with plans to expand to 54 in the next phase.
Hero MotoCorp to debut in Italy with 3 models
Hero’s debut in Italy includes three Euro 5+ compliant models: the Hunk 440, Xpulse 200 4V, and Xpulse 200 4V Pro. The Hunk 440, priced at €3,990, features a 440cc engine producing 27 BHP and 36