CNN is planting its own flag in the ever-growing creators economy.
The network’s international division revealed a new initiative on Thursday to create a unit, titled CNN Creators, based out of its newly launched Middle East hub in Media City Qatar, Doha as well as a 30-minute weekly show bowing on Oct. 23 with that same branding.
CNN international exec Meara Erdozain stated that the show “is unlike any show we have ever launched” and “will reflect how our younger audiences are engaging with stories and will deliver compelling, entertaining content in a multitude of ways. It will focus on news-adjacent topics and stories that feel real, relevant, and relatable.”
CNN is planting its own flag in the ever-growing creators economy.
The network’s international division revealed a new init